Monitors continuously
Connected to your account, the agent reviews your Search and Performance Max campaigns 24/7, not once a quarter.
AI Ads Agent
Your Google Ads expert that never sleeps.
An AI agent that watches your Google Ads account 24/7, catches what is wasting your budget, and tells you exactly what to change to win more calls. No agency, and no becoming a Google Ads expert yourself.
Live in minutes No setup fee Cancel anytime
AI Assistant
Connected Ask anything about your Google Ads account
Get the exact steps to take.
Why did my cost per lead go up?
What should I fix this week?
Which campaign is wasting money?
Explain my results in plain English.
Ask about your Google Ads
You stay in control of your account.
What is the Matchfyre AI Ads Agent?
The Matchfyre AI Ads Agent is a Google Ads optimization tool: a chat-based AI that connects to your account and monitors it continuously. It watches your Search and Performance Max campaigns, spots what is driving up your cost per lead, and tells you what to change. It is built for small businesses and marketing managers running their own campaigns, and for the freelancers and agencies who run Google Ads for their clients.
A Google Ads expert
Ten years of Google Ads expertise, built into an AI that watches your account 24/7 and tells you exactly what to optimize.
- 07:12AM Wasted spend
Found 3 wasted keywords
They spend with no calls. Pause them to stop the leak.
- 02:31PM Opportunity
Found a cheap converter
“emergency plumber” converts cheap. Give it its own ad group.
- 09:48PM Landing page
Localized your landing page
Matched your page to each city automatically.
- 04:05AM All clear
Nothing to change today
Account looks healthy, no action needed.
that never sleeps.
How the agent watches your account and tells you what to optimize
Continuous, and always tied back to your cost per lead. Not a one-off audit.
Tells you what to change
It flags wasted spend, missing negatives and drifting cost per lead, and tells you when to do nothing.
Ties it to cost per lead
Every recommendation points back to calls and form leads, so you see what lowers your cost per lead.
Chat with your Google Ads account
Ask a question and get the exact steps to take. The agent answers from your account data, and gives you changes ready to apply.
- Should I pause my Performance Max campaign?
- Which search terms should I add as negatives?
- Did last week's change lower my cost per lead?
- Is my budget going to the campaign that converts?
AI Assistant
Connected Which keywords are wasting the most money?
These three search terms spent the most last month with no calls. Add them as negative keywords so you stop paying for them:
free estimate template
plumbing school near me
fix a faucet yourselfHow to add them in Google Ads:
- Open your Search campaign, then Keywords, then Negative keywords.
- Click the plus, paste the list, and keep it at Campaign level.
- Save it. Those searches stop costing you right away.
Ask about your Google Ads
Answers can be imperfect. You stay in control of your account.
Built for busy local business owners
You did not start your business to babysit Google Ads. Whether you run an HVAC company, a plumbing crew, a dental practice, or any local business that lives on calls, the agent does the watching for you and hands you the fixes in plain English. No agency, and no becoming a Google Ads expert yourself.
It quietly catches the things that drain a small budget:
- Wasted spend and search terms that never convert
- Missing negative keywords
- Conversion tracking gaps
- Bidding and budget pacing
- Cost per lead drifting up, campaign by campaign
New to Google Ads for a local business? Start with our guide to Google Ads for small business.
Is it safe to connect my account?
You stay in control. Matchfyre connects in read-only mode: it reads your account to understand it and hands you the exact changes to make, and it never touches your budgets, bids, or campaigns. You decide what to apply, inside Google Ads.
Not affiliated with Google.
Frequently asked questions
What is an AI Google Ads agent?
It is software that connects to your Google Ads account and uses AI to monitor campaigns and recommend improvements. Matchfyre's agent watches Search and Performance Max continuously and explains what to change to lower your cost per lead.
Does the agent change my campaigns automatically?
No. The agent monitors your account and recommends changes through chat. It never touches your budgets, bids, or campaigns. You stay in control of what gets applied.
How is this different from Google Ads automated rules or scripts?
Rules and scripts follow fixed conditions you set up. The Matchfyre agent reviews the whole account in context, explains why something is costing you leads, and answers questions in chat, rather than firing preset triggers.
Can I just ask it questions about my account?
Yes. It is conversational. You can ask why a campaign's cost per lead went up or what is wasting budget, and it answers from your actual account data.
What does it cost to try?
You can connect your account and see your first optimizations in minutes, with no setup fee. See the pricing page for plan details.
See your first optimizations in minutes.
Connect your Google Ads account and the agent shows you what to change to lower your cost per lead. No setup fee, cancel anytime.
Grow my Google Ads
No setup fee · Cancel anytime · Not affiliated with Google